by X8C
Laptops and phones tumbling through darkness

Destealth is the launch agency for startups coming out of stealth and shipping major releases

Your launch is a full-time job you don’t have time for.

We take all of it. Millions of impressions inside your ICP, feeding a funnel built to convert awareness into curiosity into action. You stay on the product.

2.5MImpressions in seven days for Kite AI
5 daysFastest launch we run
À la carteBook one service or the whole launch
01The problem

Launch week lands on top of building the product.

Every founder ends up answering the same questions alone. Each one is a service we run for you. Tap a question for the short answer.

02How it works

One team runs the launch, from first line to final report.

We work as part of your team. Your people sign off at every stage, and every engagement has an end date and a number we report against.

Week 0

Position

ICP, narrative and the KPIs we agree to hit.

Weeks 1–4

Build

Brand, launch site, launch film and the content kit.

Launch day

Ignite

Press, creators, clips and paid, landing in the same window.

+2 weeks

Report

Every KPI against target, and what to do next.

StandardTwo to eight weeks
ExpressFive working days, when the date can’t move
03Proof

Seven days. 2.5M impressions.

Kite AI, the payments layer for autonomous AI agents, backed by PayPal Ventures, Coinbase Ventures and General Catalyst.

Kite AI · Launch campaign

Positioning to coverage in one window.

Positioning, narrative roadmap, identity, teaser and hero films, PR and social, delivered into a seven-day launch window. Coverage in Fortune, CoinDesk, Cointelegraph and MarketWatch.

Read the case study
2.5MImpressions in the window
145.6KSocial engagements
525KImpressions on the top post
893Articles published

Window 29 Oct to 4 Nov 2025

Companies we’ve worked with
  • Mercedes-Benz
  • Kite AI
  • Jeep
  • Sui
  • The National Lottery
  • NEAR
  • Leo Burnett
  • Norton
  • HashKey Capital
  • Iris
  • Klickl
  • Wayex
  • Maximum Frequency Ventures
  • Frequency
  • Fusion
  • Poolz
  • Honeyland
  • xMoney
  • Sylo
  • Supra
  • EOS Network Foundation
  • NATIX
  • Yelay
  • Kasu
  • Artis
04Pricing

Price your launch in a minute.

Pick a starting point, adjust the services, choose the speed. The summary updates as you go.

Step 1Start from a package
Know exactly what you need?
Step 2Adjust the services

Campaign report included with every launch

Step 3Choose the speed
05Questions

Launch questions, answered.

Straight answers to what founders ask before a launch, whether you work with us or not.

What is a launch agency?

A launch agency plans and runs a company or product launch end to end: positioning, launch assets, press and distribution, all aimed at one launch window. Destealth does this for venture-backed startups coming out of stealth or shipping a major release, in five days to eight weeks.

How do you announce a startup coming out of stealth?

Pick one date and one window. The founder posts the announcement with a claim specific enough to be tested, press under embargo lands within the hour, and creators your ICP follows respond in the same window. Funding, product and team go out together, pointed at one signup flow.

How much does a startup launch cost?

With Destealth, a product release starts at $55K, a seed or Series A launch at $145K and a full company launch with a raise at $300K. Every service can be booked on its own, packages cost less than booking the same services one by one, and the price is fixed before work starts, with KPIs agreed in week zero.

How do I find my ICP before launch?

Start with who buys, builds on or funds products like yours, then find where those people already pay attention: the accounts they follow, the newsletters they read and the communities they post in. We map this in the first days of every launch and turn it into a channel and creator shortlist.

How do I make my launch landing page convert?

Give the page one job: one claim your ICP can test, one proof point, one call to action and a signup flow tracked from the first click. SaaS landing pages convert at a median 3.8%, per Unbounce. We build launch pages to beat that and attribute every signup to the window.

Which PR outlets should a startup pitch for a launch?

Start with the titles your ICP actually reads, then the big names. For most AI and fintech launches that is a short list of tech and business press plus the newsletters and podcasts buyers trust, pitched under embargo so coverage lands in the same hour as the launch post.

How do I choose influencers for a B2B launch?

Choose by overlap with your ICP first and follower count last. Operators, founders and practitioners your buyers already follow move a B2B launch further than large generic accounts. We brief them on the angle, approve assets with you and coordinate every post into one window.

How long should a startup launch video be?

Make the hero film 60 to 90 seconds, with 15 to 30 second cutdowns for feeds. Open on the problem your ICP already argues about, show the product working by the midpoint and close on one action.

Can you launch a startup in a week?

Yes. Express runs in five working days for teams with a fixed date. Strategy and production run in parallel, priced at a 25% premium. Full brand identity needs the standard timeline.

Do we have to buy a full launch package?

No. Every service can be booked on its own or combined. Packages bundle the most common combinations for less than booking each service on its own.

How do you commit to launch results?

We agree an ICP impression target and a reporting line for each funnel stage in week zero. We can commit because we only take on products strong enough to hit them.

How does a launch agency work with our team?

As part of it. One shared channel, one weekly review, and your people sign off at each stage. Nothing goes out under your name without approval.

Who owns the launch assets?

You do. Brand, site, film and content are yours. We keep the right to show the work in our portfolio.

06Next

Set the date.

Send us the launch date and the launch you built above. You get a plan, the agreed KPIs and a fixed price within 48 hours.